Index / 00
[ 00 ]

Troy
Fazakerley

The tradie who turned instinct into a science.

Business Pattern Science is the operating discipline for founder-led businesses that have outgrown advice.

[ 01 ]

I started as a sparkie.

What I learned there I never lost — businesses run on flows. Energy, information, money, decisions.

Circuits you can actually see, if you know how to read them. Most owners feel the symptoms — overload, breakdowns, things running hot — but they can't see the wiring underneath.

After the tools, I took a COO seat. Then a CEO chair. Picked up an MBA somewhere in the middle. What I noticed at every level was the same thing: the businesses that worked and the ones that didn't were running different patterns. Most owners couldn't see it. I couldn't see it either, until I'd been there long enough.

What I saw repeating across hundreds of businesses wasn't a strategy problem. It wasn't a people problem. It was a pattern problem — five structural patterns running every business, every time, whether the owner could see them or not. Get the pattern right, the next phase compounds. Get it wrong, scaling makes the problem worse.

So I built the diagnostic. Then the framework. Then the body of work.

That work is now Business Pattern Science — a named discipline, not advice. The book lays it out. The Pattern Disruption Index™ measures it. Business Alchemy is where I apply it.

If you've outgrown advice and you're ready to see the wiring underneath your business, that's what I do.

Troy Fazakerley, founder of Business Alchemy
Troy Fazakerley Queensland / 2026
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What I do.

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Business
Pattern
Architecture

Read the structure. Redesign it. The diagnostic exposes where the load is failing — the architecture rebuilds the load paths so the business can carry the next phase without the founder bracing it.

PDI™ / EXIT PDI™ Instruments
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Deal
Architecture

Capital, vendor finance, share sale, succession. I sit on the architect's side of the table — designing the structure before the lawyers brief it.

Advisor / Architect
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Exit
Strategy

The two- to three-year structural work that turns a business an owner depends on into a business an owner can sell. Most owners learn the difference too late.

Pre-Sale Structural Uplift
[ 03 ]

The work, in public.

Author
Business Pattern Science
Forthcoming
Published
Business Builders
March 2026
Founder
Business Alchemy
businessalchemy.au
Based
Queensland
Working nationally

For founders who've outgrown advice.

If you're ready to see the wiring underneath your business, start here.