Practice — Troy Fazakerley

[ 01 ]

The Instrument

Every engagement starts here.

PDI^™ v3.0

The Pattern Disruption Index^™

The diagnostic instrument behind every engagement. The PDI™ reads the five structural patterns running your business — Ownership, Clarity, Rhythm, Flow, Value — and tells you which one is breaking first, why it matters, and what's downstream of it.

Most owners try to fix the symptom. The PDI™ finds the pattern. Once you know which pattern is broken, the rebuild becomes obvious — and the work gets done in the right order, not the loud one.

Run the Diagnostic →

[ 02 ]

Engagements / Three Ways In

The work, in detail.

/ 01 — FLAGSHIP

Pattern
Architecture

PDI™ Instrument

Read the structure. Redesign it. The work that lifts the ceiling on what your business can become.

The diagnostic. A structural read on your business across the five patterns. We name what's bearing weight, where it's failing, and what's actually constraining the next phase. Most founders are surprised by which pattern shows up first — the loudest problem is rarely the structural one.

The architecture. Once we know which pattern is breaking, we redesign it. Not a list of recommendations — an actual rebuild of the load paths underneath the business so the next phase can carry weight. Ownership rebuilt. Decision rhythm rewired. Value reframed. Whatever the diagnostic surfaced.

The work. Delivered through a structured engagement that runs alongside your business — not as a project that takes you out of the work, but as a parallel build that lands the new structure live. You stay running. The wiring changes underneath.

Length 3–6 Months

Delivery In-Practice

Best For Stalled Scale

/ 02 — TRANSACTION

Deal
Architecture

Advisor / Architect

Capital, vendor finance, share sale, succession. Sit on the architect's side of the table — design the structure before the lawyers brief it.

The premise. Most deals are designed by lawyers reacting to a draft, not architects designing from intent. That's why so many transactions land structurally fragile — the headline number works, the underlying mechanics don't, and someone takes the loss eighteen months later.

The work. I sit between the founder and the deal team — designing the capital structure, the vendor finance security, the share sale mechanics, the succession architecture — before any documents are drafted. The lawyers then execute against a structure that's already been built to hold weight.

What it covers. 100% share sales. Vendor finance with PPSA, GSA, and revenue assignment deeds. Structured credit insurance. Succession transitions for family or co-owned businesses. Capital introductions and structuring.

Length Per Transaction

Role Architect / Advisor

Best For Live Deals

/ 03 — RUNWAY

Exit
Strategy

EXIT PDI™ Instrument

The two- to three-year structural work that turns a business an owner depends on into a business an owner can sell.

The gap. Most founders learn the difference between "running a business" and "owning a sellable asset" eighteen months too late. By the time the LOI lands, the structural work that would have moved valuation is no longer possible — and the multiple reflects it.

The diagnostic. The EXIT PDI™ runs the five-pattern diagnostic with sale-readiness as the lens. It surfaces what's structurally fragile from a buyer's perspective — owner dependence, key-person risk, value concentration, decision-cadence breakage — and what to fix first.

The work. A staged structural uplift across the runway to sale. Ownership pattern rebuilt so the business doesn't depend on the founder. Value pattern clarified so what's being sold is a business, not a job. Rhythm and Flow patterns hardened so the buyer's diligence finds an asset, not an obligation.

Runway 2–3 Years

Outcome Sale-Ready Asset

Best For Pre-Exit Founders

[ 03 ]

Method / How Engagements Work

Same shape, every time.

Every engagement runs through the same four phases. The depth and runway change with the work — the structure doesn't.

/ 01

Read

The diagnostic. PDI™ or EXIT PDI™ run across the business to surface which pattern is breaking first, why it matters, and what's downstream.

/ 02

Architect

The redesign. We map the new structure — what changes, in what order, and what stays. Founder signs off before any rebuild starts.

/ 03

Rebuild

The work. Live in the business, not in a deck. Architecture lands as actual structural change — ownership, cadence, flow, value — at the pace the business can carry.

/ 04

Hand Off

The exit point. The new structure runs without me. Most founders re-engage when the next pattern starts breaking — usually 18–24 months on.

[ 04 ]

Fit / Who I Work With

Who this is actually for.

Engagement Fit

You're a founder who's stopped buying advice.

Founder-led Australian business in the $2M–$50M revenue range
Past product-market fit — the business works, it just won't scale the way it should
You suspect what's wrong is structural, not motivational
Three to ten years out from a planned exit, or already in the runway
You want a framework you can run, not a consultant to run forever
You're ready to rebuild, not just review

Probably Not a Fit

If any of these are true, the work won't land.

Pre-revenue or still finding product-market fit
Looking for a coach, not an architect
You want tactics, motivation, or a productivity system
You want someone else to do the work and just be told the answer
You're not the decision-maker or the owner
You're allergic to being told what's actually breaking

[ 05 ]

Start the Conversation

Run the diagnostic. See the wiring underneath.

Every engagement starts with the same first step — a structural read of where your business actually is. From there, the right engagement type becomes obvious.

Book a Diagnostic → Visit Business Alchemy →

Three waysI work.