Articles.
Where the framework gets aired in public. New pieces drop as the book moves toward launch.
Cost-Cutting Is the Wrong Answer to Fuel Prices
When input costs surge, the founder reflex is to cut. But cost-cutting treats the symptom, not the structural pattern underneath. The case for what to look at instead — and why the standard playbook makes the problem worse over time.
Read the article →The Budget Moved Three Variables. Most Founders Haven’t Even Priced Them Yet.
Three variables shifted in the federal budget. Most operators haven’t priced them yet. What changed, why the wait-and-see response makes the problem worse, and the structural reads to run through your numbers before the next quarter closes.
Read the article →