Press & Speaking — Troy Fazakerley

[ 01 ]

Published Writing

Articles.

Where the framework gets aired in public. New pieces drop as the book moves toward launch.

Business Builders March 2026 Op-Ed

Cost-Cutting Is the Wrong Answer to Fuel Prices

When input costs surge, the founder reflex is to cut. But cost-cutting treats the symptom, not the structural pattern underneath. The case for what to look at instead — and why the standard playbook makes the problem worse over time.

Read the article →

Outlet TBD Forthcoming Feature

Next piece in development

Working on the follow-up — a deeper read on the five-pattern framework with a self-test for founders. Pitching to Business Builders, AFR Boss, and SmartCompany.

Coming soon

[ 02 ]

Speaking Topics

What I talk about.

Four signature topics. Each available as a 20-minute keynote, 45-minute talk with Q&A, or half-day workshop with the diagnostic built in.

/ 01

Signature Keynote

The Five Patterns Running Every Business

The framework talk. Ownership, Clarity, Rhythm, Flow, Value — the five structural patterns running every founder-led business, why scaling makes broken patterns worse, and the diagnostic questions that surface what's actually breaking. Built for founder audiences, leadership conferences, and industry summits.

Founder Audiences Conferences 45–60 Min

/ 02

Workshop

The Pattern Disruption Index — Live Diagnostic

Half-day or full-day workshop. Founders run the PDI™ on their own business, walk out knowing which pattern is breaking first, and leave with a structural priority list. Best delivered to peer groups, advisory boards, or executive networks of 8–20.

Peer Groups Advisory Boards Half-Day

/ 03

Industry Talk

Why Most $5M–$20M Businesses Are Structurally Unsellable

The exit-readiness talk. What buyers actually look at, why the gap between operating value and sale value is enormous, and the two- to three-year structural work that closes it. Built for M&A, accounting, advisory, and broker audiences.

M&A / Advisory Brokers / Accountants 30–45 Min

/ 04

Origin Story

From Sparkie to CEO to Author

The personal story behind the framework. The trade, the COO seat, the CEO chair, the MBA, and what it took to name a discipline that had been hiding in plain sight. Designed for podcasts, fireside chats, and founder-development audiences.

Podcasts Fireside Founder Dev

[ 03 ]

Media Kit / Press Resources